COUNTRY PROMOTION

Designed to showcase and raise awareness of cultures as well as promote the business capabilities of a country, city or region. Our country promotion events provide a platform to introduce and inform guests about national identity, heritage and culture, geography, traditions and history through the mediums of art, photography, sculpture, music, performance, gastronomy and so on.

Nations and cities need to communicate and show others their own identity in order to achieve a strategic position in the international scenario, through country branding. Each event is tailored in scale and duration according to the underlying aims and desired target audiences – from raising awareness among the general public, to providing a warm introduction among commercial organisations/specific industries.

Our consultants’ experience helps identify the needs of tourism, develop strategies to adapt to the change in an industrial sector in permanent transformation and particularly, to reappraise the attributes of a nation at international level, thanks to our geographic deployment which facilitates a knowledge of the cultural implications and environment in order to be able to connect interests between international citizens.

Ultimately, we help countries to manage their reputation and we contribute towards reinforcing tourist activity as the mainstay for the economic growth of the nations.